Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

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Description

Shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. This book includes eleven success stories from India, Peru, Mexico, Brazil, and Venezuela - ranging from salt to soap, banking to cellphones, healthcare to housing. It is about building profitable "bottom of the pyramid" markets, reducing poverty.

Product details

EAN/ISBN:: 9780131877290
Edition:: 1
Medium:: Paperback
Number of pages:: 273
Publication date:: 2006-04-20
Publisher:: Prentice Hall International
Languages:: english

EAN/ISBN:: 9780131877290
Edition:: 1
Medium:: Paperback
Number of pages:: 273
Publication date:: 2006-04-20
Publisher:: Prentice Hall International
Languages:: english

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