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    Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

     
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    Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

    Description

    Shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. This book includes eleven success stories from India, Peru, Mexico, Brazil, and Venezuela - ranging from salt to soap, banking to cellphones, healthcare to housing. It is about building profitable "bottom of the pyramid" markets, reducing poverty.

    Product details

    EAN/ISBN:
    9780131877290
    Edition:
    1
    Medium:
    Paperback
    Number of pages:
    273
    Publication date:
    2006-04-20
    Publisher:
    Prentice Hall International
    Languages:
    english
    EAN/ISBN:
    9780131877290
    Edition:
    1
    Medium:
    Paperback
    Number of pages:
    273
    Publication date:
    2006-04-20
    Publisher:
    Prentice Hall International
    Languages:
    english

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