Guide to Media Relations (Prentice Hall Series in Advanced Communication)

Exploring how to effectively communicate with the media, this book offers readers a practical and concise guide to all aspects of media relations while examining the medias pervasive presence and influence on business. KEY TOPICS: This First Edition covers a plethora of topics including how to establish ongoing relationships with reporters, managing media relations during a crisis, preparing for interviews and identifying important media contacts, and how to differentiate between financial media and mainstream media. MARKET: For professionals with a career in corporate communications, public relations, media and business relations, management communications, crisis management, and integrated marketing communications.