Direct Marketing Management: United States Edition

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Written by a marketer/decision scientist team, this text explores all aspects of the discipline of direct marketing management - with a focus throughout on the best state-of-the-art practices and supporting research and theory.

Product details

EAN/ISBN:: 9780130804341
Edition:: Subsequent
Medium:: Bound edition
Number of pages:: 447
Publication date:: 1998-12-01
Publisher:: Pearson

EAN/ISBN:: 9780130804341
Edition:: Subsequent
Medium:: Bound edition
Number of pages:: 447
Publication date:: 1998-12-01
Publisher:: Pearson

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