Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

From Jerry Wind

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Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

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EAN/ISBN:: 9780130650757
Edition:: 01
Medium:: Paperback
Number of pages:: 336
Publication date:: 2002-01-01
Publisher:: Financial Times

EAN/ISBN:: 9780130650757
Edition:: 01
Medium:: Paperback
Number of pages:: 336
Publication date:: 2002-01-01
Publisher:: Financial Times

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