Today business needs drive technology solutions. Enterprises demand greater financial control of technology expenditures, monitor their performance more carefully, and work to understand their business in greater detail. Increasingly IT and business turn to business modeling to support business transformation and the modernization of legacy systems. But while business modeling has become main stream, it is not sufficiently understood to deliver on all these demands of the enterprise.
Authors Zahavi and Bridgeland are on a mission to teach show readers not only how to create business models but how to use those models to transform the enterprise. They describe a complete business modeling cycle based on the four modeling disciplines, each concerning a different dimension of an enterprise: business motivation modeling, business interaction modeling, business process modeling, and business rules modeling. They focus on best practices for creating models, how to avoid common mistakes, and how to analyze, simulate, and deploy a model to extract performance metrics. Throughout the book, case studies illustrate how the authors have used business modeling to achieve business goals.