Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains

Description

A Princeton neuroscientist and marketing director combine their unique expertise to explore the psychology of consumption-through specific neuroscientific principles, they reveal how brands turn individuals into consumers.

Product details

EAN/ISBN:: 9781950665068
Medium:: Bound edition
Number of pages:: 300
Publication date:: 2020-05-19
Publisher:: BenBella Books
Manufacturer:: Unknown

EAN/ISBN:: 9781950665068
Medium:: Bound edition
Number of pages:: 300
Publication date:: 2020-05-19
Publisher:: BenBella Books
Manufacturer:: Unknown

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