The 10th annual edition of the Wall Street Journal best selling Non-Obvious series with a new title, Non Obvious MegaTrends, and featuring ALL NEW trend predictions for the coming decade
Trend insights used by dozens of the largest companies in the world
Over 100 trend predictions since 2011
Winner of 7 International Book Awards including selection as a finalist for the AMA Leonard Berry Book Prize from the American Marketing Association
Over 1 million readers of past editions of the book, including subscribers to the author's popular newsletter
Author has significant presence on social media including 32K followers on Twitter, more than 10k subscribers on Facebook
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