Liz has an established platform from Weight Watchers
Previous two Weight Watchers books sold almost 500K copies
Celebrity clients include: Jennifer Hudson, Charles Barkley, Jessica Simpson, Katie Couric, and more
Author has notable media contacts at Vanity Fair, Dr. Oz The Good Life, and more
Liz has experience with weight-loss marketing on or in: Oprah, The Dr. Oz Show, The Doctors, QVC, GMA, People, the New York Times, Ebony, Real Simple, Women's World, and more
TV show with AOL, produced by Charles Barkley, is on deck
Liz is an experienced public speaker (with United Talent Agency's speakers' bureau), has done book tours with her previous Weight Watchers books, and proposes building a series of motivational seminars to bolster a book tour
Liz has experience creating digital platforms for Weight Watchers and is interested in developing apps and other platforms to support The Target 100
Liz has experience with corporate consultations
Possible related products: scale, activity monitor, food scale, etc.
Liz has contracted with experienced health writer and book collaborator Alice Lesch Kelly to work with her on The Target 100
Professional recipe development
Of foreign interest: Liz has just built a platform through an Israeli company called My Quest that has helped her develop a 6-week online program of the book
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