How Bad Do You Want It?: Mastering the Psychology of Mind Over Muscle

"How Bad Do You Want It? will make you see your world as an endurance athlete in a new way. Fitzgerald's research will help you become your own sports psychologist." - Joe Friel , leading endurance sports coach and author of the Training Bible series

THE GREATEST ATHLETIC PERFORMANCES TAKE PLACE IN THE MIND, NOT THE BODY.

How Bad Do You Want It? looks at epic moments in endurance sports to mine habits and tactics we can use to cultivate our own mental strength.

Top athletes can seem godlike in their abilities. But no matter how skilled they are, talent takes them only so far. The hardest races demand that a champion rely as much on the mind as on the body, using it to confront the fears that we all face: fear of failure, suffering, or change, to name a few.

In How Bad Do You Want It? renowned endurance sports journalist Matt Fitzgerald examines the "psychobiological" model of athletic performance, exploring how athletes are able to overcome physical limitations with mental might. In gripping accounts from triathlon, cycling, running, rowing, and swimming, Fitzgerald puts the reader inside breathtaking races, shedding new light on what science says about mental fortitude and how anyone can cultivate the mental strength to surmount challenges-in sport and in life.

Matt Fitzgerald is a journalist, coach, sports nutritionist, and author of more than 20 books, including the best-selling Racing Weight.