It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive. "For Immediate Release" reveals how public relations can do just that--while also defining brands, helping companies and individuals court the press or avoid it, growing business without alienating loyal customers, resolving crises quickly, and improving first-page results on the most powerful search engine in the world (Google). 296 pp. 20,000 print.
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