cartcart

    Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't)

     
    Only 1 items left in stock
    Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't)

    Description


    In "Evangelist Marketing," Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales.
    In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars -- easy money that's voluntarily being left on the table.
    Then he lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language.
    "Evangelist Marketing" is written for consumer tech companies big and small -- from PC manufacturers to Web-based services. It's also sure to improve the work of their marketing and public relations agencies.

    Product details

    EAN/ISBN:
    9781936661091
    Medium:
    Bound edition
    Number of pages:
    288
    Publication date:
    2012-01-03
    Publisher:
    BenBella Books
    EAN/ISBN:
    9781936661091
    Medium:
    Bound edition
    Number of pages:
    288
    Publication date:
    2012-01-03
    Publisher:
    BenBella Books

    Shipping

    laposte
    The edition supplied may vary.
    Condition
    €3.99
    available immediately
    €3.99
    incl. VAT, plus  Shipping costs
    paypalvisamastercardamexcartebleue
    • Icon badgeChecked second-hand items
    • Icon packageFree shipping from 19 €
    • Icon vanWith you in 2-4 working days

    Recommended for you