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    The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

     
    The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

    Description

    "


    These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.



    The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.<\/P>"

    Product details

    EAN/ISBN:
    9781933820682
    Medium:
    Paperback
    Number of pages:
    320
    Publication date:
    2020-04-01
    Publisher:
    TWO WAVES BOOKS
    EAN/ISBN:
    9781933820682
    Medium:
    Paperback
    Number of pages:
    320
    Publication date:
    2020-04-01
    Publisher:
    TWO WAVES BOOKS

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