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The User's Journey: Storymapping Products That People Love

 
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The User's Journey: Storymapping Products That People Love

Description

"


Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a \"story first\" approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.<\/P>"

Product details

EAN/ISBN:
9781933820316
Edition:
1
Medium:
Paperback
Number of pages:
160
Publication date:
2016-03-22
Publisher:
Rosenfeld Media
EAN/ISBN:
9781933820316
Edition:
1
Medium:
Paperback
Number of pages:
160
Publication date:
2016-03-22
Publisher:
Rosenfeld Media

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