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    Baked in

     
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    Baked in

    Description

    One of the hottest figures in the advertising and marketing world takes on the latest trends in product innovation as the key to cutting-edge marketing.BAKED IN shows how marketing can and must re-invent itself in the 21st century, using the tools at hand both from digital technology and networked media and from the fast-evolving activist marketplace. As such, it's an essential guide for all businesses looking to succeed.

    Product details

    EAN/ISBN:
    9781932841572
    Medium:
    Paperback
    Number of pages:
    150
    Publication date:
    2011-01-06
    Publisher:
    Perseus Books Group
    Languages:
    english
    EAN/ISBN:
    9781932841572
    Medium:
    Paperback
    Number of pages:
    150
    Publication date:
    2011-01-06
    Publisher:
    Perseus Books Group
    Languages:
    english

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