Beyond Price: Differentiate Your Company in Ways That Really Matter

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Commoditisation is the gravitational force pulling competing products and services down to the same level, until price determines which company wins and loses customers. This book shows how to innovate business models to escape the gravity of commoditisation and price-driven competition.

Product details

EAN/ISBN:: 9781929774739
Edition:: 1
Format:: Illustriert
Medium:: Bound edition
Number of pages:: 228
Publication date:: 2008-01-01
Publisher:: Greenleaf Book Group LLC

EAN/ISBN:: 9781929774739
Edition:: 1
Format:: Illustriert
Medium:: Bound edition
Number of pages:: 228
Publication date:: 2008-01-01
Publisher:: Greenleaf Book Group LLC

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