The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury

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Description

Radha Chadha and Paul Husband explore how and why an amazing "luxeplosion" is rocking Asia. Whether you are a business professional targeting the Asian consumer, a marketer interested in trend spotting, or a shopper fascinated by luxury brands, this book opens the door to success.

Product details

EAN/ISBN:: 9781904838050
Medium:: Bound edition
Number of pages:: 314
Publication date:: 2006-11-09
Publisher:: Nicholas Brealey Pub
Languages:: english

EAN/ISBN:: 9781904838050
Medium:: Bound edition
Number of pages:: 314
Publication date:: 2006-11-09
Publisher:: Nicholas Brealey Pub
Languages:: english

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