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    The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury

     
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    The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury

    Description

    Radha Chadha and Paul Husband explore how and why an amazing "luxeplosion" is rocking Asia. Whether you are a business professional targeting the Asian consumer, a marketer interested in trend spotting, or a shopper fascinated by luxury brands, this book opens the door to success.

    Product details

    EAN/ISBN:
    9781904838050
    Medium:
    Bound edition
    Number of pages:
    314
    Publication date:
    2006-11-09
    Publisher:
    Nicholas Brealey Pub
    Languages:
    english
    EAN/ISBN:
    9781904838050
    Medium:
    Bound edition
    Number of pages:
    314
    Publication date:
    2006-11-09
    Publisher:
    Nicholas Brealey Pub
    Languages:
    english

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