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    Principles and Practice of Marketing

     
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    Principles and Practice of Marketing

    Description

    The essential text for all marketing students. With its established authority and reputation, this new edition is the ideal text for marketing modules at undergraduate, MA or MBA level.

    Product details

    EAN/ISBN:
    9780077122270
    Edition:
    5th revised edition.
    Medium:
    Paperback
    Number of pages:
    1022
    Publication date:
    2006-12-01
    Publisher:
    Mcgraw-Hill Publ.Comp.
    Languages:
    english
    EAN/ISBN:
    9780077122270
    Edition:
    5th revised edition.
    Medium:
    Paperback
    Number of pages:
    1022
    Publication date:
    2006-12-01
    Publisher:
    Mcgraw-Hill Publ.Comp.
    Languages:
    english

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