Principles and Practice of Marketing

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The essential text for all marketing students. With its established authority and reputation, this new edition is the ideal text for marketing modules at undergraduate, MA or MBA level.

Product details

EAN/ISBN:: 9780077122270
Edition:: 5th revised edition.
Medium:: Paperback
Number of pages:: 1022
Publication date:: 2006-12-01
Publisher:: Mcgraw-Hill Publ.Comp.
Languages:: english

EAN/ISBN:: 9780077122270
Edition:: 5th revised edition.
Medium:: Paperback
Number of pages:: 1022
Publication date:: 2006-12-01
Publisher:: Mcgraw-Hill Publ.Comp.
Languages:: english

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