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    Consumer Behaviour: Implications for Marketing Strategy

     
    From Cathy Neal
    Only 1 items left in stock
    Consumer Behaviour: Implications for Marketing Strategy

    Description

    Includes cases, vignettes, and advertisements to illustrate theoretical concepts. This book focuses on technology issues, with boxed examples covering e-Consumer and globalisation issues. The design is intended to enhance students' comprehension of the concepts. This is a learning package that includes Australian/NZ/US video clips and CD-ROM.

    Product details

    EAN/ISBN:
    9780074713495
    Edition:
    Australian ed of 4th revised ed
    Medium:
    Paperback
    Number of pages:
    704
    Publication date:
    2004-07-01
    Publisher:
    McGraw-Hill Education - Europe
    EAN/ISBN:
    9780074713495
    Edition:
    Australian ed of 4th revised ed
    Medium:
    Paperback
    Number of pages:
    704
    Publication date:
    2004-07-01
    Publisher:
    McGraw-Hill Education - Europe

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