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    New Products Management (McGraw-Hill/Irwin Series in Marketing)

     
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    New Products Management (McGraw-Hill/Irwin Series in Marketing)

    Description


    New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

    Product details

    EAN/ISBN:
    9780072961447
    Edition:
    0008
    Medium:
    Bound edition
    Number of pages:
    560
    Publication date:
    2005-01-11
    Publisher:
    Mcgraw Hill Book Co
    EAN/ISBN:
    9780072961447
    Edition:
    0008
    Medium:
    Bound edition
    Number of pages:
    560
    Publication date:
    2005-01-11
    Publisher:
    Mcgraw Hill Book Co

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