Annual Editions: Marketing 03/04

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Description

The articles selected for this Annual Editions reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.This title is supported by our student web site, Dushkin Online, www.dushkin.com/online.

Product details

EAN/ISBN:: 9780072838213
Edition:: 025
Medium:: Paperback
Publication date:: 2002-12-01
Publisher:: DUSHKIN PUB

EAN/ISBN:: 9780072838213
Edition:: 025
Medium:: Paperback
Publication date:: 2002-12-01
Publisher:: DUSHKIN PUB

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