Winning the Profit Game: Smarter Pricing, Smarter Branding

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One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In "Winning the Profit Game," the thought leaders at A.T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines.

Product details

EAN/ISBN:: 9780071434720
Medium:: Bound edition
Number of pages:: 315
Publication date:: 2003-12-01
Publisher:: Mcgraw-Hill Professional
Languages:: english

EAN/ISBN:: 9780071434720
Medium:: Bound edition
Number of pages:: 315
Publication date:: 2003-12-01
Publisher:: Mcgraw-Hill Professional
Languages:: english

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