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    Winning the Profit Game: Smarter Pricing, Smarter Branding

     
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    Winning the Profit Game: Smarter Pricing, Smarter Branding

    Description

    One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In "Winning the Profit Game," the thought leaders at A.T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines.

    Product details

    EAN/ISBN:
    9780071434720
    Medium:
    Bound edition
    Number of pages:
    315
    Publication date:
    2003-12-01
    Publisher:
    Mcgraw-Hill Professional
    Languages:
    english
    EAN/ISBN:
    9780071434720
    Medium:
    Bound edition
    Number of pages:
    315
    Publication date:
    2003-12-01
    Publisher:
    Mcgraw-Hill Professional
    Languages:
    english

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