Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers: 12 Essential Principles for Winning the War for Customers

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Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In his new book, a bestselling author and Sun Tzu expert interprets the influential thinker's classic battle strategies specifically for today's marketing professionals.

Product details

EAN/ISBN:: 9780071427319
Medium:: Paperback
Number of pages:: 200
Publication date:: 2003-10-01
Publisher:: Mcgraw Hill Book Co
Languages:: english

EAN/ISBN:: 9780071427319
Medium:: Paperback
Number of pages:: 200
Publication date:: 2003-10-01
Publisher:: Mcgraw Hill Book Co
Languages:: english

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