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Brand Warfare: 10 Rules for Building the Killer Brand: 10 Rules for Building the Killer Brand

 
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Brand Warfare: 10 Rules for Building the Killer Brand: 10 Rules for Building the Killer Brand

Description

This bestselling war-faring guide offers a series of principles for improving a company's understanding of the concept of brand and brand usage based on the methods used by John Hancock.

Product details

EAN/ISBN:
9780071398503
Edition:
00003
Medium:
Paperback
Number of pages:
240
Publication date:
2002-09-01
Publisher:
Mcgraw Hill Book Co
Languages:
english
EAN/ISBN:
9780071398503
Edition:
00003
Medium:
Paperback
Number of pages:
240
Publication date:
2002-09-01
Publisher:
Mcgraw Hill Book Co
Languages:
english

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