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    Consumer Behavior: Building Marketing Strategy

     
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    Consumer Behavior: Building Marketing Strategy

    Description


    Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

    Product details

    EAN/ISBN:
    9780071315128
    Edition:
    12th edition. International Student Edition.
    Medium:
    Paperback
    Number of pages:
    832
    Publication date:
    2012-04-01
    Publisher:
    Mcgraw-Hill Education Ltd
    Languages:
    english
    EAN/ISBN:
    9780071315128
    Edition:
    12th edition. International Student Edition.
    Medium:
    Paperback
    Number of pages:
    832
    Publication date:
    2012-04-01
    Publisher:
    Mcgraw-Hill Education Ltd
    Languages:
    english

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