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    Positioning: The Battle for Your Mind. 20th Anniversary Edition

     
    From Al Ries
    Only 1 items left in stock
    Positioning: The Battle for Your Mind. 20th Anniversary Edition

    Description


    The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Fully updated and revised.

    Product details

    EAN/ISBN:
    9780071359160
    Edition:
    3 Anv Sub
    Medium:
    Bound edition
    Number of pages:
    246
    Publication date:
    2000-12-01
    Publisher:
    Mcgraw-Hill Professional
    Languages:
    english
    EAN/ISBN:
    9780071359160
    Edition:
    3 Anv Sub
    Medium:
    Bound edition
    Number of pages:
    246
    Publication date:
    2000-12-01
    Publisher:
    Mcgraw-Hill Professional
    Languages:
    english

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