Positioning: The Battle for Your Mind. 20th Anniversary Edition

Description

The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Fully updated and revised.

Product details

EAN/ISBN:: 9780071359160
Edition:: 3 Anv Sub
Medium:: Bound edition
Number of pages:: 246
Publication date:: 2000-12-01
Publisher:: Mcgraw-Hill Professional
Languages:: english

EAN/ISBN:: 9780071359160
Edition:: 3 Anv Sub
Medium:: Bound edition
Number of pages:: 246
Publication date:: 2000-12-01
Publisher:: Mcgraw-Hill Professional
Languages:: english

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