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    Analysis for Marketing Planning

     
    From Lehmann, Donald R.
    Only 1 items left in stock
    Analysis for Marketing Planning

    Description

    Focusing on the analysis needed for sound Marketing decisions, this book is structured around the core marketing document - the Marketing Plan. It also focuses on the analysis pertaining to a product's environment, customers and competitors.

    Product details

    EAN/ISBN:
    9780071263634
    Edition:
    7 Rev ed.
    Medium:
    Paperback
    Number of pages:
    288
    Publication date:
    2008-02-01
    Publisher:
    Mcgraw-Hill Education - Europe
    Languages:
    english
    EAN/ISBN:
    9780071263634
    Edition:
    7 Rev ed.
    Medium:
    Paperback
    Number of pages:
    288
    Publication date:
    2008-02-01
    Publisher:
    Mcgraw-Hill Education - Europe
    Languages:
    english

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