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    Alan Siegel: On Branding and Clear Communications (Large Edition)

     
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    Alan Siegel: On Branding and Clear Communications (Large Edition)

    Description

    Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel & Gale, devoted to positioning global companies for competitive success.

    Product details

    EAN/ISBN:
    9780979076640
    Medium:
    Paperback
    Number of pages:
    188
    Publication date:
    2007-06-01
    Publisher:
    JORGE PINTO BOOKS
    EAN/ISBN:
    9780979076640
    Medium:
    Paperback
    Number of pages:
    188
    Publication date:
    2007-06-01
    Publisher:
    JORGE PINTO BOOKS

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