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Partial Contents- Why Does Software Cost So Much?- Mad About Measurement- Management-Aided Software Engineering, with Sheila Brady- Lean and Mean- Standing Naked in the Snow (Variation on a Theme by Yamaura)- If We Did Only One Thing to Improve . . .- Desktop Video: A Tutorial- Non-Technological Issues in Software Engineering- Challenge of the '90s: The Schools- Software Development: State of the Art vs. State of the Practice, with Tim Lister- Software Productivity: The Covert Agenda- Taking a Second Look at the Software Factory- The Choir and the Team- Icons- On Naming a Company- Use of Video for Program Documentation, with Curt Geertgens- Structured Analysis: The Beginnings of a New Discipline- The First Pastist Pronouncement- The Second Pastist Pronouncement- Twenty Years of Software Engineering: Looking Forward, Looking Back- Rock and Roll and Cola War- Something of Myself- Pasta e Fagioli- Existence ModelingBibliographyIndex