Marketing Principles Essentials

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Covers the marketing environment, market research, target markets, product planning and management, distribution systems, wholesaling and retailing, promotional strategy, pricing policies and strategies, marketing evaluation and control, marketing applications in special fields.

Product details

EAN/ISBN:: 9780878916931
Medium:: Paperback
Number of pages:: 80
Publication date:: 1992-06-01
Publisher:: RES & EDUCATION ASSN

EAN/ISBN:: 9780878916931
Medium:: Paperback
Number of pages:: 80
Publication date:: 1992-06-01
Publisher:: RES & EDUCATION ASSN

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