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Rembrandts' in the Attic: Unlocking the Hidden Value of Patents

 
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Rembrandts' in the Attic: Unlocking the Hidden Value of Patents

Description

"Rembrandts in the Attic" provides the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and competitive power hidden in their patent portfolios. The authors show how some of the world's most successful firms have used patents to capture and defend markets, outflank rivals, boost bottom-line revenues and shareholder return, and enhance the commercial success of their enterprises.

Product details

EAN/ISBN:
9780875848990
Medium:
Bound edition
Number of pages:
220
Publication date:
1999-11-01
Publisher:
Harvard Business Review Press
Languages:
english
Manufacturer:
Unknown
EAN/ISBN:
9780875848990
Medium:
Bound edition
Number of pages:
220
Publication date:
1999-11-01
Publisher:
Harvard Business Review Press
Languages:
english
Manufacturer:
Unknown

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