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    All the Right Moves: A Guide to Crafting Break- Through Strategy

     
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    All the Right Moves: A Guide to Crafting Break- Through Strategy

    Description

    Markides (chairman, strategic and international management department, London Business School) contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in industry, and helps managers zero in on critical choices that lie at the heart of all innovative strategies. He approaches strategic thinking as a creative process, and poses key questions for readers to ask as he guides them through a framework for developing strategic thinking skills.

    Product details

    EAN/ISBN:
    9780875848334
    Medium:
    Bound edition
    Number of pages:
    220
    Publication date:
    1999-10-07
    Publisher:
    Harvard Business Review Press
    Languages:
    english
    EAN/ISBN:
    9780875848334
    Medium:
    Bound edition
    Number of pages:
    220
    Publication date:
    1999-10-07
    Publisher:
    Harvard Business Review Press
    Languages:
    english

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