Franchise Organizations

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Description

The franchise phenomenon is largely undocumented and poorly understood. This book presents a look at the key factors that shape a franchise's success. Using examples from restaurant chains, including KFC, Pizza Hut, Hardee's, and Jack in the Box, it aims to extract the ingredients that make for a thriving enterprise.

Product details

EAN/ISBN:: 9780875848327
Medium:: Bound edition
Number of pages:: 237
Publication date:: 1998-01-01
Publisher:: Harvard Business Review Press
Languages:: english

EAN/ISBN:: 9780875848327
Medium:: Bound edition
Number of pages:: 237
Publication date:: 1998-01-01
Publisher:: Harvard Business Review Press
Languages:: english

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