Product Development Performance: Strategy, Organization, and Management in the World Auto Industry: Strategy, Organization and Management in World Auto Industry

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The culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products, this book focuses is the impact of strategy, organization, and management on product development.

Product details

EAN/ISBN:: 9780875842455
Medium:: Bound edition
Number of pages:: 432
Publication date:: 1991-03-14
Publisher:: Harvard Business Review Press
Languages:: english

EAN/ISBN:: 9780875842455
Medium:: Bound edition
Number of pages:: 432
Publication date:: 1991-03-14
Publisher:: Harvard Business Review Press
Languages:: english

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