My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)

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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

Product details

EAN/ISBN:: 9780844231013
Edition:: Reprint
Medium:: Paperback
Number of pages:: 336
Publication date:: 1966-01-01
Publisher:: Mcgraw-Hill Professional
Languages:: english

EAN/ISBN:: 9780844231013
Edition:: Reprint
Medium:: Paperback
Number of pages:: 336
Publication date:: 1966-01-01
Publisher:: Mcgraw-Hill Professional
Languages:: english

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