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Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact: How to Find, Develop, and Deliver Stories to Communicate with Power and Impact

 
From Annette Simmons
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Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact: How to Find, Develop, and Deliver Stories to Communicate with Power and Impact

Description

Story telling is a powerful communications tool that is becoming recognized in the business community. This book teaches readers how to tell six kinds of stories. It explains how to shift from normal "business thinking" to story thinking. It also outlines five practical principles that maximize story as a tool to understand as well as persuade.

Product details

EAN/ISBN:
9780814409145
Medium:
Bound edition
Number of pages:
226
Publication date:
2007-05-01
Publisher:
Amacom Books
Languages:
english
EAN/ISBN:
9780814409145
Medium:
Bound edition
Number of pages:
226
Publication date:
2007-05-01
Publisher:
Amacom Books
Languages:
english

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