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    Golden Arches East: McDonald's in East Asia

     
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    Golden Arches East: McDonald's in East Asia

    Description

    For the second edition of this widely read--and widely acclaimed--book, James L. Watson has added a new chapter entitled "Update: McDonald's as a Political Target." He covers recent attacks on the Golden Arches as a symbol of American imperialism, and the obesity controversy currently raging in the U.S. food industry. The new chapter also brings the story of East Asian franchise into the twenty-first century.

    Product details

    EAN/ISBN:
    9780804749893
    Edition:
    Revised.
    Medium:
    Paperback
    Number of pages:
    256
    Publication date:
    2006-03-13
    Publisher:
    Stanford Univ Pr
    Languages:
    english
    EAN/ISBN:
    9780804749893
    Edition:
    Revised.
    Medium:
    Paperback
    Number of pages:
    256
    Publication date:
    2006-03-13
    Publisher:
    Stanford Univ Pr
    Languages:
    english

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