Marketing to Moviegoers: A Handbook of Strategies and Tactics

While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the this edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; fresh analysis of booking contracts between theatres and distributors; and a brief history of indie film marketing.