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New Dimensions in Marketing/Quality-Of-Life Research

 
From Sirgy, M. Joseph
New Dimensions in Marketing/Quality-Of-Life Research

Description

This work explores the latest measures and methods in QOL (quality of life) marketing research, the ways in which the QOL concept is embodied in various functional areas of the marketing enterprise and how it is appearing in different market segments and industries.

Product details

EAN/ISBN:
9780899308869
Medium:
Bound edition
Number of pages:
400
Publication date:
1995-04-01
Publisher:
Quorum Books
EAN/ISBN:
9780899308869
Medium:
Bound edition
Number of pages:
400
Publication date:
1995-04-01
Publisher:
Quorum Books

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