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    Maximizing Lead Generation: The Complete Guide for B2B Marketers (Que Biz-Tech)

     
    Maximizing Lead Generation: The Complete Guide for B2B Marketers (Que Biz-Tech)

    Description

    Maximizing Lead Generation brings together everything B2B marketers need to know to plan and execute winning lead generation programs, hands-on. Short, snappy, and easy to use, it reflects the latest trends in lead generation, including social media, content marketing and lead nurturing. World-renowned lead generation expert Ruth Stevens covers all this, and more:

    • Linking lead generation and management to salesforce productivity
    • Building a marketing database that offers real competitive advantage
    • Identifying the media that work today - and avoiding the ones that don't
    • Developing and executing highly-effective campaigns, step-by-step
    • Achieving excellence in response planning and management
    • Qualifying leads: Separating wheat from chaff
    • Using new Lead Nurturing techniques to convert "duds" into "diamonds"
    • Tracking campaign results and demonstrating value
    • Anticipating the fast-evolving future of lead generation

    Product details

    EAN/ISBN:
    9780789741141
    Medium:
    Paperback
    Number of pages:
    206
    Publication date:
    2011-07-05
    Publisher:
    Que
    Languages:
    english
    Manufacturer:
    Unknown
    EAN/ISBN:
    9780789741141
    Medium:
    Paperback
    Number of pages:
    206
    Publication date:
    2011-07-05
    Publisher:
    Que
    Languages:
    english
    Manufacturer:
    Unknown

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