Humanize: How People-Centric Organizations Succeed in a Social World

It's no longer enough to know the tools of social media: organizations must know how to apply them strategically to gain a sustainable competitive advantage. Humanize! takes the social media revolution to the next level, showing how to use social media to drive fundamental change in how any organization does business, manages its operations, and leads itself. Leading organizational consultants Maddie Grant and Jamie Notter provide a conceptual framework, clear roadmap, and proven strategies for using social media to create comprehensive change, powerful new capacities, and breakthrough opportunities for growth. From start to finish, this book connects the big picture to actionable, hands-on implementation techniques. Drawing on their extensive experience with organizations of all types, the authors show how to enable "action from the inside out" - and how to transform "theory" and "potential" into concrete reality. The authors focus on four powerful elements of "humanness" that organizations can benefit from, and social media can promote: becoming more trustworthy, open, generative, and courageous. They identify proven social media-based strategies for changing individual behavior, rethinking organizational processes and systems, and driving lasting culture change. Along the way, they identify the roles each employee can play, working together to build an organization that is more social, more human, and far more effective.