The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships

Give your donors what they want Friend-make before you fundraise Open hearts and minds, then wallets Turn complaints into support Plagiarize creatively These are just a few of the 89 timeless principles Ken Burnett offers readers in The Zen of Fundraising, an engaging guide to the care and feeding of donors. Burnett offers readers sound advice and invaluable information on how to connect with their donors and raise money for their organizations. Free from unnecessary padding and extraneous information, this is a short and sweet guide to the most important things fundraisers need to know. While Burnetts foundational book "Relationship Fundraising speaks primarily to the high-level development director, The Zen of Fundraising speaks to anyone who wants to raise money for a cause he or she cares about. Its a one-of-a-kind look into what makes donors tick andmore importantlywhat makes them give.