Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc.: Integrity and Passion in Life and Business - The Story of Clif Bar & Co.

Praise for Raising the Bar


"What makes this book worth reading is that he's as honest about his mistakes as his successes."
--Newsweek

"Best Mom & Pop business in America"
--Reader's Digest America's 100 Best

"Gary Erickson realizes that businesses have tremendous power to harm or protect the natural world, our common home. I applaud the efforts of Gary and Clif Bar to develop business practices that promote an ethic of global responsibility."
--Mikhail S. Gorbachev, chairman, Green Cross International

"Gary Erickson believes that doing good and doing business should go hand in hand. Raising the Bar tells the inspiring story of a scrappy company's battle to stay privately owned and to better its people, the community, and the planet in the process."
--Ben Cohen, cofounder, Ben & Jerry's Ice Cream, and president, TrueMajority.org

"This is a beautiful book about courage, commitment, integrity, and vision. It is also a story that reminds us that one person does make a difference by leading the way through the inspiration of the heart."
--Julia Butterfly Hill, author, The Legacy of Luna

"Gary Erickson's story is sheer inspiration. Reading it makes you want to ride a bike up a high mountain, dust off your musical instrument and join a jazz band, or launch an outrageous company. This is a life manual masquerading as a business book."
--David Batstone, author, Saving the Corporate Soul; professor of ethics, University of San Francisco

"In Raising the Bar, Gary Erickson's incredible journey raises our expectations of corporate America and most importantly our hope for a better world."
--Jeanne Rizzo, R.N., executive director, The Breast Cancer Fund