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    Riding the Waves of Culture: Understanding Diversity in Global Business 2/E: 2nd Edition: Understanding Cultural Diversity in Global Business

     
    From Fons Trompenaars
    Only 1 items left in stock
    Riding the Waves of Culture: Understanding Diversity in Global Business 2/E: 2nd Edition: Understanding Cultural Diversity in Global Business

    Description

    As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, socio-political system, and cultural system. This book eases this transitory process, showing the emerging breed of international managers how to build the skills, sensitivity, and cultural awareness needed to establish and sustain management effectiveness across cultural borders.

    Product details

    EAN/ISBN:
    9780786311255
    Edition:
    0002
    Medium:
    Bound edition
    Number of pages:
    274
    Publication date:
    1998-02-01
    Publisher:
    B&T
    Languages:
    english
    EAN/ISBN:
    9780786311255
    Edition:
    0002
    Medium:
    Bound edition
    Number of pages:
    274
    Publication date:
    1998-02-01
    Publisher:
    B&T
    Languages:
    english

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