World-Class Customer Satisfaction

The ability to continually increase customer satisfaction is a condition for survival in today's business environment. This book gives you the latest hard-hitting ideas and innovative methods to help you meet this challenge. In a concise and entertaining style, Dr. Jonathan Barsky presents clear-sighted analysis and practical applications to the subjects most affecting customer satisfaction. Break-through examples from Wal-Mart, American Express, McDonalds, Marriott, IKEA, and others reveal how these organizations are able to provide World-Class Customer Satisfaction.