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    Advertising Media Planning: A Brand Management Approach

     
    From Kelley, Larry D.
    Only 1 items left in stock
    Advertising Media Planning: A Brand Management Approach

    Description

    This acclaimed and widely adopted text offers practical guidance for those involved in the critical task of media planning on a daily basis, as well as those who must ultimately approve strategic media decisions.

    Product details

    EAN/ISBN:
    9780765626363
    Edition:
    3
    Format:
    Illustriert
    Medium:
    Paperback
    Number of pages:
    304
    Publication date:
    2011-10-15
    Publisher:
    Routledge
    EAN/ISBN:
    9780765626363
    Edition:
    3
    Format:
    Illustriert
    Medium:
    Paperback
    Number of pages:
    304
    Publication date:
    2011-10-15
    Publisher:
    Routledge

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    Used - very good
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