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    Seducing Strangers: How to Get People to Buy What You´re Selling

     
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    Seducing Strangers: How to Get People to Buy What You´re Selling

    Description

    An advertising creative director for over 25 years and the Mad Men co-producer responsible for Don Draper's credibility as an advertising genius, Joshua Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insider anecdotes, and more, all tailored to the fast-changing life in the information economy.

    Product details

    EAN/ISBN:
    9780761181750
    Medium:
    Paperback
    Number of pages:
    179
    Publication date:
    2015-03-24
    Publisher:
    Workman Publishing
    Languages:
    english
    EAN/ISBN:
    9780761181750
    Medium:
    Paperback
    Number of pages:
    179
    Publication date:
    2015-03-24
    Publisher:
    Workman Publishing
    Languages:
    english

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