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    On Message: Communicating the Campaign

     
    On Message: Communicating the Campaign

    Description

    To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.

    Product details

    EAN/ISBN:
    9780761960744
    Medium:
    Paperback
    Number of pages:
    236
    Publication date:
    1999-05-26
    Publisher:
    SAGE Publications Ltd
    EAN/ISBN:
    9780761960744
    Medium:
    Paperback
    Number of pages:
    236
    Publication date:
    1999-05-26
    Publisher:
    SAGE Publications Ltd

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