Handbook of Services Marketing and Management

Description

The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues.

A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.

Product details

EAN/ISBN:: 9780761916123
Medium:: Paperback
Number of pages:: 532
Publication date:: 2000-01-18
Publisher:: SAGE Publications, Inc

EAN/ISBN:: 9780761916123
Medium:: Paperback
Number of pages:: 532
Publication date:: 2000-01-18
Publisher:: SAGE Publications, Inc

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