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Cim Coursebook 03/04 International Marketing Strategy

 
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Cim Coursebook 03/04 International Marketing Strategy

Description

Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to a website for further support.

Product details

EAN/ISBN:
9780750659642
Edition:
Revised edition
Medium:
Paperback
Number of pages:
264
Publication date:
2003-07-30
Publisher:
Elsevier LTD, Oxford
EAN/ISBN:
9780750659642
Edition:
Revised edition
Medium:
Paperback
Number of pages:
264
Publication date:
2003-07-30
Publisher:
Elsevier LTD, Oxford

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