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    Leisure Marketing: A Global Perspective

     
    From Susan Horner
    Only 1 items left in stock
    Leisure Marketing: A Global Perspective

    Description

    Divided into nine parts, this book guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, issues such as globalisation, marketing research and ethics, for example branding and environmental issues, and the future of leisure marketing.

    Product details

    EAN/ISBN:
    9780750655507
    Medium:
    Paperback
    Number of pages:
    424
    Publication date:
    2004-12-15
    Publisher:
    Routledge
    Languages:
    english
    EAN/ISBN:
    9780750655507
    Medium:
    Paperback
    Number of pages:
    424
    Publication date:
    2004-12-15
    Publisher:
    Routledge
    Languages:
    english

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    Used - good
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